 |  |  | Download printable versions of today's quote or a favorite from this week.  |  |  | |  |  | Total ad spending for the 2008 NCAA Men's Basketball Tournament is expected to reach an all-time high of $545 million, according to TNS Media Intelligence.
A 30-second spot in this year's championship game is expected to cost an advertiser $1.5 million. Only the Super Bowl is more expensive (in terms of post-season playoff ad dollars), averaging $2.7 million for a 30-second spot.
A majority of the tournament's ad revenue (81%) comes from returning sponsors. Here is the average spent annually over the past five years from the top 5 advertisers: - General Motors - $70 million
- Coca-Cola - $22 million
- AT&T - $20.7 million
- Anheuser-Busch - $15.8 million
- SABMiller - $13.8 million
Learn more about March Madness ad sales.
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